Media Trends

What Is Actually Driving India’s Digital Media Growth in 2026

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Why Beauty Premiumisation Is Getting Stronger in India

India’s digital media growth in 2026 is not being driven by one big trend. It is coming from a combination of rising digital ad spend, OTT growth, mobile-first content habits, regional-language consumption, and the creator economy becoming commercially harder to ignore. EY said India’s media and entertainment sector grew 9% to INR 2.78 trillion in … Read more

How Algorithm-Driven Consumption Is Rewriting Human Choice

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How Algorithm-Driven Consumption Is Rewriting Human Choice

For most of modern history, consumption followed intention. People decided what to watch, read, or buy based on needs, curiosity, or social influence. In 2026, that sequence is reversing. Algorithm driven consumption now shapes desire before awareness. Choices feel personal, but they are increasingly guided by systems that decide what appears first, what repeats, and … Read more