What Is Actually Driving India’s Digital Media Growth in 2026
India’s digital media growth in 2026 is not being driven by one big trend. It is coming from a combination of rising digital ad spend, OTT growth, mobile-first content habits, regional-language consumption, and the creator economy becoming commercially harder to ignore. EY said India’s media and entertainment sector grew 9% to INR 2.78 trillion in … Read more
