traffic drop

What Not to Do After a Google Update Hits Your Site

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What Not to Do After a Google Update Hits Your Site

When traffic drops after a Google update, most site owners do not fail because they do nothing. They fail because they do too many stupid things too fast. Google’s core update guidance says there may not be anything to “fix” in the narrow technical sense, and it specifically warns site owners not to try fixing … Read more

A Realistic Post-Update Recovery Plan for Small Publishers

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A Realistic Post-Update Recovery Plan for Small Publishers

Google’s core update guidance says many sites do not need to worry about every core update, and even when traffic changes line up with an update, there may not be a single technical “fix.” Google also warns site owners not to try fixing the wrong things. That matters because small publishers usually waste time on … Read more