Research Before Buying Is Becoming the Default Consumer Habit
Research-before-buying is becoming the default consumer habit because shoppers are less trusting, more price-sensitive, and better equipped to compare products than before. McKinsey’s 2025 State of the Consumer says today’s shoppers are changing how they spend time, whom they trust, and how they define value, while Deloitte’s 2026 consumer-products outlook says cautious buying behavior remains … Read more