OTT Fatigue Is Real: A Simple System to Stop Scrolling and Start Watching
Endless scrolling. Dozens of thumbnails. Fifteen minutes gone—and nothing playing. OTT fatigue choice paralysis isn’t about lack of content; it’s about too much of it. Platforms optimized for engagement keep feeding options, trailers, and recommendations until your brain shuts down. The result feels like boredom, but it’s actually decision fatigue. If watching has started to … Read more