Brand Loyalty Is Dying in Ecommerce—and Discounts Aren’t the Reason
For years, ecommerce brands blamed discounts for killing loyalty. “Customers only care about price.” “They jump to whoever is cheaper.” In 2026, that explanation doesn’t hold up. The ecommerce brand loyalty collapse is real—but it’s not driven by discounts. It’s driven by trust erosion, sameness, and zero emotional connection. People aren’t disloyal. They’re unconvinced. Why … Read more